approach

Gertner Strives to:

• Consolidate urban fabric and form in order to better utilize available land and municipal services, integrate effective public transportation networks and promote mixed land-use policies and successes.
• Develop site-specific "simple" design that maximizes the potential of the site and that respects its context, existing rights, urban fabric and existing structures.
• Design and develop the site so that it promotes a healthier and better environment for the public than the pre-existing one.

Gertner Aims to:

• Respond to the unique program of needs and uses with an open-ended approach that primarily defines "what" to do, then answers with "how" to execute.
• Present "simple" plans that attend to human needs, senses and comforts and while respecting old/new combinations.
• Influence the form and meaning of the architecture via the appreciation of tradition, historical models, popular culture, climate, daylight, environmental issues, building technology and "total" building performance.
• Demonstrate how off-the-shelf component parts, standard industrial systems and composite structures can be carefully selected, modified, combined and controlled to answer the particular building and occupant needs.
• Integrate materials and technology into design that are custom tailored to each owners' aspirations regarding long life, serviceability and construction cost constraints.

Each project is curated by a seasoned expert with extensive experience on similar projects. All initiatives are supported by a veteran staff of skilled professionals organized as a cohesive team. This ensures that each project receives the highest level of design expertise and project management possible.

The fine-tuned Gertner design process commences with developing a understanding of the client, project, site and end user. This understanding evolves through the project into a coherent, viable and exciting vision of the solution. The method includes frequent reviews and careful scrutiny from other Gertner Principals and advisory consultants, close coordination with the client as well as an active public involvement program.

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